We are speedily approaching a world where conducting business online is the norm. A majority of people would agree that we have already exhausted all the advantages the traditional brick-and-mortar business setup could offer.
On the other hand, people are becoming more receptive to concepts like e-commerce, dropshipping, digital offers, virtually 24/7 stores, social media advertising, etc.
Shopify, pioneering e-commerce hosting brand, has fully figured out the advantages of this virtually infinite market from the get-go and has grown since 2004 as the preferred e-commerce solutions provider worldwide.
Personally speaking, to own a business is not something I would consider doing because of the many risks involved. But until recently having been convinced of the following compelling reasons that drove me to creating my online brand and how platforms like Shopify could help:
Exponential growth potential
Every day, more and more people around the world identify as web users. By the minute, the Internet could only become a wider minefield for potential online business gains, also known as, prospects with the help of newsletter subscriptions, ads, or push notifications, for instance.
Shopify acknowledges this and so they made selling across multiple channels like Amazon, eBay, Facebook, and Instagram seamless and possible.
Of course, you still have to put in a fair amount of hard work to set up your website, seek the best-fitting marketing tools, figure out a sales funnel that works, and all that nitty-gritty stuff to get your products or services out there. Depending on your niche, the speed by which you see results may vary but, regardless, there are high margins are within reach once your productive efforts gain momentum.
Starting your online business, which involves putting up your domain and web hosting, is rather cheap compared to building a physical store and shouldering other overhead costs such as storage, manufacturing, wages, utilities, equipment, all those antiquated business constructs that cause extreme pressure to break even. On the other hand, online businesses can run 24/7, you don’t have to trade in hours and energy you used to do back in your 9-5 job.
Shopify offers hosting packages that fall within the range of $30-300 and, with all the customizable features proven to scale even the smallest of businesses and it wouldn’t require you to pay employees, rent, and other overhead expenses, you’ll get the most bang for your buck!
Freedom of location
Getting your business online is equivalent to gaining access to a market beyond your locale. Since your brand is a virtual one, it gives you the incentive to outsource your operations and contributes to lowering your costs.
Shopify owes its vast popularity to small businesses with its user-friendly interface that’s easy to use for both the business owner and the client. Shopify put hassle-free transactions into the fore of their priorities with features like online payments, inventory system, and order tracking.
As cliche as it sounds, possibilities are endless. You may have limiting beliefs about yourself but look at what you have been offering to the world so far and see how you can also benefit from it. As lucrative as having an online business sounds, it also offers a big deal of freedom and fulfillment.
These are just three perks but there's a long list to go through. However these are strong points that should make business owners consider taking their shops online - and with Shopify.