Ensures that the website is maintained and optimized for marketing activities.
- Products have accurate inventory.
- Product descriptions are well written.
- Product listings have attractive photos.
- Products are priced competitively against competitors.
- Website design is updated according to the season or campaign.
Provide analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance.
- Reports will be lifted from Google Analytics.
Work closely with demand planning and warehousing teams in order to ensure smooth order fulfillment.
- Ensure proper forecasting for different channels are done to ensure that out of stocks scenarios are avoided.
- Ensure on time and in full delivery of products to our customers.
Ensure good customer service by addressing and ensuring the timely resolution of customer issues or comments
- Respond or coordinate with colleagues regarding customer emails, comments, and other types of communication within 24 hours.
Manage promotional campaigns on social media platforms and on Google.
- Ensure that the running ads are performing at optimal levels.
- Encourage upsells and cross selling activities.
Manage organic marketing activities such as email marketing and organic social media.
- Manages email content and designs.
- Ensures that atleast 3 emails are sent out per week.
- A/B test email campaigns
- Manages social media content and designs