Glam & Glo

Gloria and I worked together to bring her personal brand to life. From a marketing professional (over 20 years) to entrepeneur, Gloria was able to show the world her distinct taste, style through Glam & Glo. 

Start 

• Created the business plan and overall brand strategy.
• Perfomed Shopify virtual assistance tasks such as product research, sourcing, listing.
• Created and executed the branding elements seen on her site.
• Researched for suppliers that could support our strategies. 

Sell 

• Facilitated the store set-up. 
• Facilitated the website design. 

Market

• Executed new product launches and monthly campaigns.
• Grew the e-mail list. 
• Sent out weekly email campaigns. 
• Collaborated with the social media specialist for content and strategy. 
• Collaborated with the copywriter for SEO content and strategy. 
• Collaborated with the Facebook ads specialist for ad campaigns and strategy. 
• Reached out to bloggers and other influencers for marketing initiatives. 

 

Manage

• Responsible for staff recruitment and placement for other specialized areas.
• Helped managed the team through project boards and other methods of communication.  
• Integrated apps for other functions needed by the business. 

Special mentions and shout outs about me and my team can be found in these blog posts.

• Lessons learned from Launching My Own Business 
• Working Remotely; The Perfect Solution At The Right Time!