A Year In The Life With Ed Hardy Originals
How it started
Dialogue played a pivotal role in connecting me with the Ed Hardy brand through a thoughtful referral. This introduction became the starting point for my ongoing relationship with the team. And having worked with them for over a year, here’s a look at what we’ve accomplished together.
Our milestones
- Upgrade the theme to the latest Shopify 2.0 versions.
- Managed the website catalog and launched new products.
- Facilitated monthly meetings with the team to review results and strategies.
- Worked with AddShoppers to create campaigns to supplement our own email marketing initiatives.
- Created the collab pages for Kim Petras.
And more
- Cross collaborated with the team to ensure that campaigns are executed on time and in full.
- Expanded the brand's online presence by setting up their Ebay store.
- Created the 2024 Shopify Playbook.
- Grew the Klaviyo email list by 3x since the first year.
- Expanded to new markets: Canada and Mexico.
What’s next?
It has been a wild ride with the Ed Hardy guys! We have a lot of plans to accomplish this year. Obviously, I cant divulge plans publicly - but when our various executions are completed, I’ll be sure to share my in-depth take and lessons from the experience. For now, I’ll continue to work with the brand and getting the ball rolling to meet them in New York.
