A Year In The Life With TW Steel
How It Started
I did a webinar series around the month of May 2023 and published my work. It was this passion project that lead me to connect with the owner and marketing managers of TW Steel (and Le Olive). After several discussions and a display of my knowledge with Shopify, I took-over the shop management functions of TW Steel. After marking my first year with them, I'm eager to share with you our highlights of working together.
Our Milestones
- Launched multiple collections including the WRC Limited Edition.
- Launched new products under: Volante Sport, Volante Skeleton, Red Bull Ampol Racing, Nigel Mansell, CEO tech, Canteen, Swiss Canteen, Volante
- Celebrated the launch of new products in the "Time Is Now" event at BGC, Taguig.
- Individually tested website performance across all markets: US, FR, NL, SP, DE.
- Replicated best practices with our distributors in Australia, South Africa and the Philippines.
And More
- Liaised with our graphic designer to ensure that our media assets were optimized for the different product pages.
- Liaised with our web developer agency to ensure that several functions would be developed.
- Managed website content to make sure updated information is communicated with our customers and distributor partners.
What’s next?
It's not everyday when the client comes to visit the Philippines but for the TW Steel team, it's a once year event. Here's a look at the Time Is Now event that happened last February 2023.
