FRACTIONAL ECOMMERCE MANAGEMENT
What's included
End-to-end ecommerce leadership tailored to your business.
Ecommerce Strategy & Roadmap
Develop a clear growth strategy tailored to your business goals, complete with prioritized initiatives, channel planning, and a roadmap designed to scale your ecommerce business.
Website & CRO Oversight
Oversee your Shopify store with a focus on user experience, merchandising, conversion rate optimization, product launches, and continuous website improvements.
Performance Marketing Management
Align Meta Ads, Google Ads, and acquisition strategies with your broader business objectives to drive profitable, sustainable growth across paid channels.
Email & SMS Strategy
Lead lifecycle marketing through Klaviyo with strategic automations, campaigns, segmentation, and retention initiatives that increase customer lifetime value.
Data Analysis & Reporting
Turn complex data into actionable insights with KPI dashboards, performance reporting, forecasting, and recommendations that support confident decision-making.
Team & Vendor Management
Lead internal teams, agencies, freelancers, and technology partners to keep projects moving, improve accountability, and ensure everyone is working toward the same goals.
Growth Planning & Execution
Identify new growth opportunities, prioritize initiatives, and execute strategies across marketing, ecommerce, and customer experience to support long-term business success.
Ongoing Optimization & Support
Continuously monitor performance, refine strategies, solve challenges, and uncover new opportunities to keep your ecommerce business growing month after month.
Senior ecommerce leadership tailored to your stage of growth.
How I would fit in your business
Need a Head of Ecommerce?
Get senior strategic leadership without the cost and commitment of a full-time executive.
Need Someone to Own Ecommerce?
I oversee your website, marketing channels, reporting, and growth initiatives so nothing falls through the cracks.
Need Better Team Alignment?
I coordinate agencies, developers, marketers, and internal teams to keep projects moving and priorities aligned.
Need Faster Execution?
I bridge the gap between strategy and implementation, ensuring ideas become measurable results.
Need Clear Direction?
Every recommendation is backed by data, experience, and a roadmap designed for sustainable growth.
Need a Growth Partner?
I become an extension of your team, providing ongoing leadership, accountability, and hands-on support.
My process
Discover - Understand your business, goals, challenges, customer journey, and current ecommerce ecosystem.
Audit - Evaluate your website, marketing channels, operations, reporting, and growth opportunities.
Build - Develop a prioritized roadmap with clear initiatives across every area of your ecommerce business.
Execute - Work alongside your internal team and external partners to launch, optimize, and continuously improve.
Scale - Measure performance, refine strategies, and uncover new opportunities for long-term growth.
Results that matter
Leadership that drives measurable business outcomes.
Increased Revenue
Build scalable growth strategies that improve customer acquisition, retention, and lifetime value.
Better Decision Making
Make informed business decisions with accurate reporting, analytics, and strategic insights.
Stronger Operations
Create streamlined workflows, clearer priorities, and improved collaboration across teams.
Sustainable Growth
Develop systems and processes that continue driving results long after launch.
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Write some content about what they says about your store.
Write some content about what they says about your store.
Logo list
Let's build a smarter ecommerce strategy that aligns your channels, strengthens your team, and drives sustainable business growth.