Is the store functioning properly today?

Store Operations

This covers the day-to-day management of the store to ensure everything runs smoothly and efficiently. It includes maintaining overall store health, overseeing order fulfillment and customer service workflows, executing merchandising updates, managing apps and integrations, and resolving any technical issues that arise. The goal is to keep the store stable, functional, and optimized for a seamless customer experience.

• Full oversight of store operations and performance
  
• Ensure store stability across campaigns, launches, and traffic spikes
  
• Oversee critical areas (checkout, integrations, site performance)
  
• Monitor orders daily and flag issues to the team
  
• Align fulfillment operations with campaigns and revenue impact
  
• Daily check-ins with CX team + issue flagging
  
• Execute Shopify updates that improve customer experience
  
• Provide recommendations to improve CX metrics
  
• System-level problem solving and prevention
  
• Identify and eliminate recurring issues through process and system improvements
  
• Oversee critical fixes across store, checkout, and integrations
  

Does this directly impact revenue?

Growth & Revenue

This focuses on driving revenue and improving conversion across channels. It includes executing and optimizing CRO initiatives and A/B tests, coordinating email and CRM campaigns, managing Meta and TikTok ad support, collaborating with creators, and aligning activities with the marketing calendar. The objective is to continuously improve performance, increase conversions, and unlock new growth opportunities.

• Continuous merchandising optimization

• Revenue-driven updates across homepage, collections, and PDPs
  
• Proactive testing of bundles, upsells, and product positioning
• Weekly optimization across key revenue drivers
  
• CRO ownership
  
• Drive operational improvements that directly support revenue growth
  

What is the data telling us?

Analytics & Performance

This involves tracking, analyzing, and interpreting key performance metrics to inform decision-making. It includes ongoing performance monitoring across channels, generating reports, and extracting actionable insights. The goal is to identify trends, uncover opportunities, and ensure that all efforts are guided by data.

• Daily performance tracking
  
• Weekly reporting and revenue insights
  
• Weekly executive insights + recommendations
  
• Performance tracking across channels and initiatives
  
• Integration oversight + cost optimization
  
• Identify performance gaps and opportunities through data
  

What direction are we going?

Strategy & Leadership

This area focuses on setting direction and ensuring all efforts align with business goals. It includes defining overall ecommerce strategy, making key decisions, prioritizing initiatives, and managing channel-level direction. The goal is to provide clear leadership, ensure focus, and drive sustainable growth through aligned execution.

• Revenue ownership and strategic direction
  
• Create monthly and quarterly marketing calendars
  
• Own CRM alignment with revenue strategy (LTV, retention, lifecycle)
  
• Lead alignment between marketing channels performance and Shopify revenue.
  
• Guide offer strategy, landing page direction, and conversion improvements
  

Are people aligned and executing properly?

Team & Operations Management

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• Full SOP ownership and documentation
• Team training and process implementation
• Weekly accountability and performance tracking
• Lead weekly L10 alignment calls
• Cross-team coordination (CX, marketing, operations)
• Communication across Slack, Email, and Zoom
• Ensure alignment across all moving parts of the business

Hi, my name is Randiss!

I’m your Shopify-obsessed eCommerce strategist ⚡️ I help ecommerce founders and established brands scale by providing senior-level strategy, execution, and growth leadership as an extension of   their team.

I’d love to know how my team and I can support your business!